Teaching Note - Assigning Regions to Sales Representatives at Pfizer Turkey

Note: The information regarding the pharmaceutical sector and the company are accurate as collected from various cited sources. The problem contains all the characteristics of the underlying problem faced by Pfizer. It has been simplified for the purpose of keeping the model size manageable as a case study and the data has been altered for reasons of confidentiality. The authors created the case material based on past collaboration with Pfizer (Batun et al. 2004). All the characters introduced throughout the case are fictional.